I ran across the article, Get a Picture-Perfect Home Sale, by Amy Hoak on The Wall Street Journal website. The main point of the article is that “Good pictures are a crucial marketing tool for a home sale.”
The article describes how one couple attributes the professional photography used to market their home to luring about 25 people to an open house the first weekend the house went on sale. The home sold in two weeks – at the price they wanted. The home seller said “A condo unit in the same building, and comparable to hers, sat on the market for five or six months before her home was listed. But the photos of the other unit weren’t taken by a professional.
The article references a study conducted by the National Association of Realtors which showed that 98% of home buyers who searched for a home online said photos were among the most useful features of real-estate websites.
The article also reference research from Redfin, a real-estate brokerage firm. “Listings of homes with photos taken by professionals have about 61% more views than listings without—and that’s across all price tiers.” A Redfin Spokeswoman goes on to say “Photos are the first impression, and can generate interest and excitement, which leads to good offers.”